Focusing on the hybrid genre, 7S offers a versatile range of surfboards built with some of the most innovative materials used for current surfboard manufacturing. The range has been meticulously designed by former WSL professional surfer Richie Lovett, who believes that with the right equipment, anyone can improve and progress their performance.
From mastering your first turn, to the traveling surfer needing a reliable all-rounder, through to the more capable rider wanting a board that will take them to new places on a wave, 7S has a board that will nurture your surfing journey from novice through to the intermediate and advanced levels.
BUY 7S surfboards Here




The Coastal Life Warehouse in North Freo will be open this Saturday, 7th January from 10am – 2pm. Get on down and check out the awesome deals with Surf & SUP brands such as Tom Carroll Paddle Surf, Haydenshapes, Laird Standup, 7S Boards, Modern surfboards, Webber surfboards, Meyerhoffer Surf, Waterman SUP & Paddles, O&E accessories and heaps more or SHOP NOW online HERE


Coastal Life Beach House NOW available to rent

Absolute Beachfront Luxury and a surfers dream….. the ultimate Avalon beach house experience!

Walk out the door (car not required) and go surfing, standup paddling, swimming, fishing or just laze on the beach or better still – sit on the balcony and do nothing at all! For those wanting to do more…Play golf at the picturesque Cut golf course or go crabbing in the Dawesville estuary….there is plenty to choose from.

The house has an open ground floor plan with the kitchen, dining and living spaces having ocean views and it all spills out onto the alfresco and yard space. It will sleep 2 families or 10 people in comfort and style and is toddler friendly with gates on the stairs & remote security gate and fencing to the front. 1 x King room, 2 x Queen Rooms and a bunk bed room for 4.

Book NOW – link now available on our website at Coastal Life or Stayz


Coastal Life Warehouse OPEN Sat 10th & 17th Dec from 10am-2pm!

Coastal Life Warehouse in North Freo will be open Saturday 10th & 17th Dec from 10am-2pm. Call Damo on 0419 994 100 or come on down to Unit 2, 42 Pearse Street, North Fremantle and check out the awesome prices on a huge range of surfboards, standup paddleboards, surf & sup accessories and beachwear …… Xmas shopping sorted!


NEW Creative Army Surfboard Range



Born and bred on the Points of Noosa Heads, Australia, Josh Constable has been surfing all his life and competing for the past 20 years. To date he has a World Title, 6 Australian Titles and some 51 career titles under his belt.
Having worked along side some of the best shapers in the industry, Josh’s Brand, Creative Army, is a kaleidoscope of all his experiences, waves and relationships – a voice for his story through Creative Army’s designs, lines and shapes.
Creative Army reflects Josh’s belief in keeping it pure and to the highest standard. All boards are inspired by traditional templates, but made with the modern surfer in mind. With a contemporary fashion palette, they are made to make the beginner surf better and the most advance push themselves to their limit.   BUY NOW  HERE



Hayden Cox talks ‘Plunder’ by Haydenshapes. The Plunder is a fuller-plane shape board designed to bring versatility and fun to small waves without forgetting about that superior performance spark, too. The unique surface area in the outline allows the board to trim with surprising speed in the weakest of conditions, while the soft diamond tail paired with the kick in the rail-line rocker toward the back third, gives the Plunder an ability to respond and turn when a good section lines up.


Stock now available from www.coastallife.net.au

Longboard fun!

Stable, fast, responsive, maneuverable, and fun in anything from ankle-high slop to overhead barrels, the Hydro Hull is the ideal all-around board for any surfer level or wave conditions.
Have some fun on the Stewart Hydro Hull Longboard – ONLY 1 left in stock…. available in the Warehouse here
Stewart Hydro Hull Longboard

New Modern Blackbird Longboards


The Modern Surfboards Blackbird PU model continues to be the preferred choice for surfers around the world looking for a fun, reliable surfboard that not only looks great, but performs to the highest of standards.

The Blackbird has a bigger ‘sweet spot’ compared to other funboards on the market. This is a reliable, slick looking PU board that will remain in your quiver for years.

Buy New Modern Blackbird Longboards here


NEW Futures HS Generation Series Fins in stock

Futures HS generation fins large Futures_HS2_Generation__29205.1444783542.386.513

The next level in speed generating fins is here with the all new Generation Series. These fins will provide all the speed you need while maintaining an element of control. Sitting one notch below the Blackstix on our Ride Number scale, all Generation Series fins hold Ride Numbers between 9 to 7, for those of you looking for a bit more stability & drive than Blackstix.

BUY THEM here.




NEW :: Love Child :: by Modern Surfboards

Modern Love Child

The latest board to join the Modern Surfboard range is the Love Child. Described as speedy, versatile, great to paddle and easy to turn, the Love Child can take your surfing to new levels.


– longboard outline creating a huge stable zone up front.
– tapered pintail helps maintain control in bigger waves.
– low rocker for effortless glide.
– 3 different fin configuration options.
– traditional resin tints in amazing colors.

The Modern Love Child has only just arrived, so stock is limited. Be the first to have one by BUYING ONLINE HERE 


Haydenshapes :: LOVE BUZZ ::

Love Buzz is a performance shortboard, described as the ‘Love Child’ of the Hypto Krypto and The Ando model. The Love Buzz, a favourite of team rider Creed McTaggart, spent more than two years in development. The design blends surface area, rocker and performance curves to create a very all-round, fast and flowing short board. It will always carry speed yet give you that sensitivity to surf in all areas of the wave.It has a medium / flat entry rocker for easy paddling and plenty of speed down the line or through flatter sections. It has the signature HS flatter rocker through the center of the board for flow and speed, similar to the Hypto Krypto. Out the back end it has a medium lift to allow the board to fit into critical turns.

It starts with a slight single concave in the entry through to medium single in the center of the board. This blends into a deep double within the single, with a medium vee double out the last 3.5″ of the tail.


SHOP it here

Hypto Krypto rated #1 again

Haydenshapes Hypto Krypto now rated #1 by Stag Mag

If you planted a different sticker on any of the boards on this list, would you know what brand it is? Maybe. But, there’s no question that the most unique surfboard of the year is the Hypto Krypto. With its boat-like hull and fattened nose, it’s certainly not the prettiest, but there’s nothing in the market like it and surfers are responding en mass.

A curvy, well-designed craft featuring a brilliant blend of volume and outline, it appears to be the ultimate all-rounder. The Krypto flies in anything from two-foot slob to eight-foot kegs.

“Other shapers come in and grab the board and just shake their head at it. I’m not sure whether it’s because they hate the shape or it’s because they can’t believe they didn’t do it first,” says Froggy, owner of Surf Culture in Sydney.

The simple law of supply and demand makes it the most sought after model on the market. “We are currently building around 50 to 60 Hyptos a day,” says Hayden.

Shops around Australia consistently reported that it was the top seller, and in the States top outlets like Huntington Surf and Sport and the Frog House couldn’t keep up. “We’d get a batch of Krypto’s in and by the afternoon they’d be gone. People were driving two or three hours to get them, and by the time they got here we we’d sold them all,” reported Huntington Surf and Sport.

“We have yet to determine what this model can actually sell globally,” adds Hayden.

Based on what we’ve seen over the last year, we’re guessing it’s a lot.

(Wording by Stab Mag see the full article here)

To buy a Hypto click here

Craig Anderson Feat. Hypto Krypto by Haydenshapes from Haydenshapes Surfboards on Vimeo.