Established in 1978 on Sydney’s Northern Beaches, Aloha quickly picked up momentum and in a relatively short time was attracting positive support from an unprecedented number of world professionals. As a result the Aloha brand was set to march across most surfing territories over the next decade following the world tour, and was being exposed on all major surfing continents.Professional surfing has helped shape the Aloha ethos and has very much driven the design, and Aloha’s own team reads like a who’s who of surfing; with most long term members joining in the junior ranks before making their way to ASP or WCT tours of today.Over the years our surfers have, through their extraordinary surfing and individual personalities, cemented the Aloha brand into Australia’s and the world’s rich surfing history.At 36 years young Aloha has the respect and acknowledgement from the world’s surfers which is a true testament to our ability to be at the forefront of surfing and lifestyle.